kaili

kaili

Design Lead – driving scalable user-centred design with enterprises for 10+ years.

Design Lead – driving scalable user-centred design with enterprises for 10+ years.

Design Lead – driving scalable user-centred design with enterprises for 10+ years.

For the past 3.5 years, I’ve led design initiatives at Klarna, driving high-impact work that has delivered measurable value to the business. Below are some of the most strategic and influential projects I’ve led.

For the past 3.5 years, I’ve led design initiatives at Klarna, driving high-impact work that has delivered measurable value to the business. Below are some of the most strategic and influential projects I’ve led.

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Klarna Wallet

I led the end-to-end redesign of the Klarna Wallet tab, empowering millions of users to more intuitively access, manage, and interact with their money and cards. The updated design improved usability and discoverability and also positioned the Wallet tab as a central hub for financial engagement within the Klarna app.

+ 5% engagement uplift
Now 10 million monthly active users

View announcement

Stocards users become Klarna users

In collaboration with Stocard and Klarna teams, I shipped a high-impact growth initiative that encouraged 28.1 million Stocard users to create a Klarna account and therefore transition to the Klarna app.

64% conversion rate
+ 18 million new Klarna users
+ 28% increase in MAU in Klarna

In-app contactless payments

Klarna’s contactless payment functionality enables instant, hassle-free checkout in physical stores, all managed within the Klarna app. Gives users improved access to Klarna’s flexible payment options, such as Pay in 4 or financing.

+15% increase in card usage

Strategic, polished designs that convert

Let’s connect

© 2025 Kaili Cheng. All rights reserved.

Let’s connect

© 2025 Kaili Cheng. All rights reserved.

Let’s connect

© 2025 Kaili Cheng. All rights reserved.

Let’s connect

© 2025 Kaili Cheng. All rights reserved.